Content marketing is an integral part of any business’s internet marketing strategy. Unfortunately, effective content marketing is a lot easier said than done. If you are struggling with your content marketing efforts, don’t worry, our internet marketing company is here to ensure that your business succeeds. Keep reading for 16 quick and easy content marketing tips!
Content Marketing Tips: 1-5
1. No matter what, create content for your business. 60% of customers feel more inclined to buy from a company after reading content from its site.
2. Focus on gaining a smaller yet targeted audience that converts rather than a larger one that just reads your content and leaves your site.
3. Create a calendar to plan content in advance so you’re motivated to post consistently.
4. Incorporate a wide-range of content types on your business’s website, including articles, blog posts, videos, infographics, photos, emails, and more.
5. Don’t create content that is fluff. Create content that has meaning and is able to answer: “So what?”.
Content Marketing Tips: 6-10
6. Craft helpful and unique pieces of content. Also, make sure to be conversational and provide clear takeaways.
7. Try to make a genuine connection with your audience. One way to do this is by describing a real experience or using real examples with your educational materials.
8. Boost engagement and brand awareness by utilizing thorough case studies and live events in your content marketing strategy.
9. By 2017, 69% videos will consist of all consumer internet traffic. Use this statistic to your advantage and create custom videos for your business.
10. Write an eye catching and effective title. This is crucial since 80% of readers never make it past the title of blog posts.
Content Marketing Tips: 7-11
11. If you want to post your blog post on social media, aim for a title with 60 characters, which is the optimal number for shares.
12. Always incorporate visuals into your text content. Including imagery boosts your content’s views by 94%.
13. Boost the search engine rankings of your content to make it easier to find by customers by SEO optimizing your meta descriptions, tags, and URL. Also, don’t forget to add internal and external links throughout.
14. Cultivate an email list and stare your content with your audience through an email marketing campaign.
15. When it comes to reaching your goals, persist and be patient. Content marketing is a marathon, not a sprint.
16. Businesses with an active blog get 67% more leads per month than businesses without a blog. So if you don’t have a blog, it’s time to get started.
Bonus Tip: Work with an Internet Marketing Company
The best way to ensure that your business is successful with their content marketing strategy is by teaming up with the best internet marketing company. Luckily, you can find the best internet marketing company right here in South Florida at Digital Resource. Our experienced and skilled team of content marketers are prepared to take your business to the next level. Request a FREE content marketing analysis to get started today!
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