It’s no secret: Facebook is taking over. People around the world are constantly checking their notifications, newsfeeds, requests, likes, comments, messages on countless devices at all hours of the day. As a result, if you want your business to be successful, you MUST be present Facebook. Unfortunately, merely having a page on Facebook isn’t enough to achieve success. Keep reading to learn about some essential Facebook do’s and don’ts for your business straight from our social media marketing company!
Do: Keep Posts Short and Sweet
To craft the most effective Facebook posts, it’s essential to keep them under 80 characters. Posts with less than 80 characters received 66% more likes and comments than lengthier posts. Not to mention, customers aren’t big fans of longer posts and could “hide” your future posts for being too lengthy. So give your followers what they want and make them short and sweet.
Don’t: Clutter Newsfeed
There are few easier ways for your customers to unfollow you than by cluttering their newsfeed with constant posts. In fact, the number one reason 73% of social media users unfollowed a business on Facebook was that they were posting too frequently. Instead, try to post just around once a day. By posting once a day, you keep your customers and potential customers interested, without overwhelming them with post after post.
Do: Follow the 80/20 Rule
If your business is constantly posting promotions and trying to sell, it could cause your followers to flee or unfollow. As a result, it’s crucial to provide a mixture of both work and play by following the 80/20 rule. This means that 80% of your Facebook posts should be social (yet still relate to your industry and customers) and 20% should pertain to your products or services. Following this formula is the key to Facebook success according to any reputable social media marketing company.
Don’t: Ignore Your Customers
One thing that your business should never do on Facebook is ignore your audience. Ignoring customers, whether they write positive or negative comments, messages, or reviews will only disappoint them or even make them angry. Because of this, your business should always acknowledge all customer interactions, even just to say “thanks!”. But merely responding often isn’t enough. You also need to be prepared to respond fast and no later than 24 hours. Don’t forget to respond to negative comments as well, you may even get an on page apology for doing so.
Do: Hire a Reputable Social Media Marketing Company
One of the most effective things your business can do on Facebook to guarantee success is by teaming up with a skilled and experienced social media marketing company. Luckily, if you are looking for the best social media marketing company, you can find it here!
Here at Digital Resource, our social media marketing team is prepared to make sure that your business grows more than ever before. Don’t wait any longer. Start utilizing the power of Facebook by contacting our social media marketing team today!
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