It’s no secret that the key to getting found by customers is online is getting to the top of Google search results. But how do you get that coveted spot? You need content. But not just any content, highly effective and search engine optimized content. As a result, if you want to beat your competition and get more customers than ever before, it’s time to spruce up your content marketing strategy. Keep reading to learn some tips and tricks on how to create content that is 10 times better than your competitors.
6 Ways to Boost Your Content Marketing Strategy
1. Add Visuals
Incorporate all types of visuals, including graphics, animations, GIFs, videos, etc., with your written content to double your conversion rate. In regards to getting to the top of Google search results, pages with the highest rankings have an average of 9 images. Just make sure all images you use are professional since high quality images lead to 121% more shares.2. Keep Things Simple
When it comes to content, it’s essential to make it easy to read. The average Fleche Readability score for content holding the #1 spot on Google was 76.5, which means that the content could be easily understood by 13- to 15-year-old students.3. Make the URL Shorter
While the actual content is important for beating your competition, it’s also essential not to ignore your URL. In order to ensure that your URL assists your rankings, try to keep them as short and sweet as possible. URLs ranking #1 have an average of 50 characters.4. Create Structured Content
When your potential customers search the internet, they want their answers, and they want them fast. So make it easy for your reader to find what they are looking for by creating structured content with great organization and bulleted lists.5. Make It Shareable
The more shareable you make your content, the higher the chances you have at outranking your competition. Place floating share buttons to increase social traffic by 27% and use you call-to-action to urge readers to share your posts with others.6. Post to Social Media at the Right Times
When it comes to content marketing strategy success, timing is everything. As a result, it’s essential to post to your business’s social media pages at the optimal days and times. Post to Facebook on Thursday through Sunday from 1-4pm and to Twitter on Monday through Thursday from 12-3:00pm.
Are You Ready to Create Content Better Than Your Competitors?
Don’t wait any longer. The time to leave your competition in the dust and become as successful as possible thanks to a content marketing strategy is now. While the above tips certainly will assist you in creating content that’s better than the rest, the best way to guarantee an effective content marketing strategy is by letting us do all the hard work for you. Contact our experienced content marketing team at Digital Resource to get started today!Follow us in Instagram: https://instagram.com/digitalresource
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